The complete 2015 conference program will be published soon. The pre-conference workshops will be held Tuesday, December 1, the day before the main conference, December 2 – 3:
Developing a personalization strategy: one size doesn’t fit all
Instructor: John Berndt, CEO, The Berndt Group (TBG)
An anatomy of a digital audit
Instructor: Tim Bourgeois, Partner at East Coast Catalyst and Founder, ChiefDigitalOfficer.net
Insider’s guide to selecting the right WCM
Instructor: Tony Byrne, Founder, Real Story Group
Foundations for best-fit WCM service provider selections
Instructor: Cathy McKnight, Partner and Principal Analyst, Digital Clarity Group
Great ideas need the right metrics to flourish – building the analytics you need to monetize your innovation
Instructor: Jaime Fitzgerald, Founder and Managing Partner, Fitzgerald Analytics Inc.
Digital is global in nature, not by default: leveraging digital globalization to increase global customer experience
Instructor: Bruno Herrmann , Director of Globalization, Nielsen
Find out more and get detailed descriptions for these workshops.
The Fairmont Copley Plaza is the official conference hotel for Gilbane Conference 2015. Discounted room rates have been arranged for attendees and are now available. Find out more.