Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. Personalization is a big, and complex, component of customer experiences. A successful strategy for your organization needs to consider all the stakeholders and lots of variables. This workshop will help you begin, or review, your personalization strategy.
Workshop A. Developing a Personalization Strategy: One Size Doesn’t Fit All
In this workshop, we will discuss the thinking necessary to build a strong personalization strategy for any organization. Illuminating a range of different types of strategy and effective scenarios for different organization types, we will pull back the details to understand the commonalities, decision paths, and frameworks for organizing these strategies.
The session will also ground the discussion in some operational complexity associated with personalization strategy, including:
- Assessing existing user behavior as a prerequisite of personalization strategy
- Audience segmentation and CRM
- The interaction between personalization strategy and UX planning
For attendees, the workshop will provide both an overview of this complex subject, and the chance to discuss their own challenges and align them with strategies that can work.
Instructor: John Berndt, CEO, TBG (The Berndt Group)
Tuesday, December, 1: 9:00 a.m. – 12:00 p.m. • Fairmont Copley Plaza Hotel, Boston
This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options. To get your Bluebill discount use priority code 200BB when registering online.