Learn how to use data to navigate personalization vs brand marketing

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Featured session:
Customer Experience, Data, Personalization, and Brand Marketing

Marketers have a lot to figure out these days. They need to navigate between decisions about how much to focus on personalization versus brand marketing, determine what data they need for each, and how it will be acquired, analyzed, and utilized, and decide which marketing technology components they need to choreograph to support their goals. And all the while they need to ensure they will be improving the customer experience. This session includes two presentations looking at the role of data in overall marketing strategy and customer experience.

Wednesday, November 29: 10:30 a.m. – 11:30 a.m.

*Register today to save your seat and use priority code 100FG17 for an extra discount*

Phil Kemelor at Gilbane Conference

Moderator:
Phil Kemelor, Partner, VP-Client Services, MaassMedia

Aaron Kechley at Gilbane Conference

Aaron Kechley, SVP, Product Management, Marketing & Technical Solutions, DataXu
The Marketer’s Dilemma: Data Activation

Mark Smith at Gilbane Conference

Mark Smith, President, Kitewheel
Supporting Today’s Connected Consumer with the End-to-End Customer Journey

Gilbane Digital Content Conference
Renaissance Boston Waterfront Hotel, November 28 – 29, 2017