Author Archive for cdurrell

Gilbane Conference 2017 speaker proposals due June 2

Gilbane Digital Content Conference 2017

Join us as a speaker, but hurry!

We’re building the program for our annual Boston conference in the next few weeks and want to make sure you have the opportunity to apply to be a speaker.

As a speaker you’ll be addressing our influential community of content management, digital marketing, and technology experts and practitioners. Join us to educate, learn, and network. We are proud of our speakers and promote them as a key benefit of the conference.

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

The deadline for proposals is Friday June 2, 2017!

Are you focused on customer experience and digital marketing?

If Customer Experience and Digital Marketing is Your Game…

Have we got a track for you at this year’s Gilbane Conference. Track C: Content, Marketing, and Customer Experience is designed for marketers, marketing technologists, social marketers, content strategists, web content managers, content marketers, content creators and designers, and business and technology strategists focused on customer experience and digital marketing.

You’ll Learn How:

  • Adobe and Brightspot advise customers on managing a digital experience business
  • Campbell Soup and National Instruments are crafting modern customer experiences using iterative testing, measurement, and analysis to engage more deeply with customers
  • To create a plan to develop and deliver supporting and engaging content across multiple channels
  • Innovations in artificial intelligence will shape the future Of content and commerce
  • Translation and localization technology will impact the future
  • To successfully map business and technology requirements

Register now to join us for the Gilbane Digital Content Conference’s Track C: Content, Marketing, and Customer Experience on November 29-30. Get a full description for all 14 sessions in this track, here.Gilbane conference attendees

Register with code F16G to save an extra $100 off the Early Bird rate of your conference pass.

Register Today 

The Venue

The Fairmont Copley Plaza is the official conference hotel for the Gilbane Digital Content Conference 2016. Discounted guest room rates (plus applicable taxes) have been arranged for attendees who book by November 11, 2016. Find out more…

Gilbane conference hotel 2016

How to develop a personalization strategy

Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. Personalization is a big, and complex, component of customer experiences. A successful strategy for your organization needs to consider all the stakeholders and lots of variables. This workshop will help you begin, or review, your personalization strategy.

Workshop A. Developing a Personalization Strategy: One Size Doesn’t Fit All

In this workshop, we will discuss the thinking necessary to build a strong personalization strategy for any organization. Illuminating a range of different types of strategy and effective scenarios for different organization types, we will pull back the details to understand the commonalities, decision paths, and frameworks for organizing these strategies.

The session will also ground the discussion in some operational complexity associated with personalization strategy, including:

  • Assessing existing user behavior as a prerequisite of personalization strategy
  • Audience segmentation and CRM
  • The interaction between personalization strategy and UX planning

For attendees, the workshop will provide both an overview of this complex subject, and the chance to discuss their own challenges and align them with strategies that can work.

Instructor: John Berndt, CEO, TBG (The Berndt Group)
Tuesday, December, 1: 9:00 a.m. – 12:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options. To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB

Building the analytics you need to monetize your innovation

Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. If you haven’t reviewed your analytics for effectiveness in a while, or are wondering if you are collecting the right metrics to support your business objectives, this in-depth workshop is for you.

Great Ideas Need the Right Metrics to Flourish: Building the Analytics You Need to Monetize your Innovation

For digital innovators, Analytics and data-driven decision-making have become key determinants of success. “If you can measure it, you can manage it.” The right metrics often make the difference between monetizing innovation and under-performance.

Yet identifying these “metrics that matter” isn’t easy—the right metrics vary widely based on your business model—nor is it easy to build the required capabilities and collecting the necessary data. Fortunately there is a way to make it easier, and this presentation will share a better way to tackle the challenge.

In this workshop, author and analytics veteran Jaime Fitzgerald will share his battle-tested method that addresses this challenge. During two decades working with data, Mr. Fitzgerald created a new method that makes it easier to define the metrics you really need to monetize your innovative ideas, business models, and initiatives. In addition to defining the “metrics that matter,” Mr. Fitzgerald’s methodology defines the analytic methods and data sources you need to generate these key performance indicators, and how they will be used to enhance key business decisions, essential processes, and business model evolution.

Instructor: Jaime Fitzgerald, Founder & Managing Partner, Fitzgerald Analytics
Tuesday, December, 1: 1:00 p.m. – 4:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options. To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB

 

Insiders’ Guide to Selecting the Right WCM

Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. If you have a website refresh project coming up, make sure you are prepared with the latest info on the web content management technology landscape by attending this in-depth workshop.

Workshop C. Insiders’ Guide to Selecting the Right WCM

If you are a website or intranet manager or architect, this year may well find you looking to implement new tools or refresh dated platforms. However, you face a wide and growing array of vendors willing to address your problems. Which ones offer the best fit for your particular circumstances?

This fast-paced workshop led by Real Story Group founder Tony Byrne will help you understand the broad but converging marketplaces for Web CMS technologies. Tony will sort out the key players and business models, and offer you a roadmap for deciding which types of technologies and vendors provide the best long-term fit for your needs. The workshop will answer several key questions:

  • How can you quickly distinguish among the 120 major toolsets across these marketplaces?
  • How are changes in the open source landscape impacting your options today and going forward?
  • Where does Web Publishing intersect with emergent technologies?
  • What should you expect to pay for these tools?
  • What are the critical, can’t-ignore architectural distinctions you need to make?
  • How mature are the vendors? – What are the strengths and weaknesses of some key players, including Microsoft, IBM, and Oracle
  • How can you insure that your selection process meets your original business objectives?
  • Which should you pick first: Agency, Integrator, Vendor, or…?
  • What are some major pitfalls others have made that you can readily avoid?
  • How are these marketplaces likely to evolve in the coming years, and how can you best align your firm to take advantage of future innovation?

Instructor: Tony Byrne, Founder, Real Story Group
Tuesday, December, 1: 9:00 a.m. – 12:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options.

To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB

How to use a digital audit to assess marketing operations

Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are transforming their marketing operations to support superior digital experiences for customers and employees. If you have a project coming up make sure you can measure your before and after results. Learn how by attending this in-depth workshop.

Workshop B. An Anatomy of a Digital Audit

Marketing management has never been so exciting — or daunting. The proliferation of digital tactics and lightweight technology has cleared the path for us to take genuine ownership of our operations, and be less reliant on other areas of the organization to do our jobs.

While this new reality is empowering, it also comes with challenges. Indeed, today’s senior marketing manager is not only tasked with traditional responsibilities such as brand shepherding and lead generation, but also line items such as data analysis, technology portfolio optimization, and vendor relations.

To survive and thrive in this environment, it’s become increasingly important for us to measure performance using a systems-oriented approach. In this workshop, attendees will learn how to assess their digital marketing operations in entirety, and identify opportunities for improvement and costs savings.

The session will explain a comprehensive 30-point methodology for conducting an assessment, with specific focus on the following four areas of the marketing operation:

  • Advertising & Promotion: digital media (search, display / banners, classified, mobile, digital video, lead generation, sponsorships), organic search marketing, content marketing, social media, email marketing
  • Websites: copy, images, video / animation, landing pages, microsites, search, live chat, blogs
  • Technology: marketing automation, content management, analytics, and data management
  • Vendors: even mid-sized digital marketing operations often have 10+ vendors involved in maintenance and optimization

While the core of this workshop will rely on referencing an actual case study, it will also be interactive, with attendee company assessments worked into the session.

Instructor: Tim Bourgeois, Founder & Executive Editor, ChiefDigitalOfficer.net and East Coast Catalyst
Tuesday, December, 1: 9:00 a.m. – 12:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options.

To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB

 

How to Select a WCM Service Provider

Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. If you have a project coming up make sure you have the right service provider partners by attending this in-depth workshop.

Workshop D. How to Strategically Select a Service Provider Partner

Evaluating and selecting technology and service partners is intimidating. And without proper guidance, it’s easy to take the wrong path. This workshop focuses on selection readiness. It is designed to point your organization in the right direction before you even start the journey to either a roadmap and/or new solutions for web content and experience management. You will learn how to create a plan of action for getting your organization ready for a successful selection program – one that results in real business benefits as the direct result of partnering with the right service provider to help you set your customer experience path, and implement the right solutions. We explore the fundamentals of selection preparation, covering four key areas of readiness:

  • Articulating the business case
  • Identifying the stakeholder landscape
  • Managing requirements gatherings
  • Developing realistic budgets

We provide a step-by-step overview of an efficient, results-driven selection program, and we show you how to build a messaging and communications plan that will help you shape internal conversations about it. With this approach, you can set expectations, educate reluctant stakeholders, and get your company thinking about change management, which is often an afterthought but shouldn’t be. The selection process is all about aligning business goals with the “best-fit” partner for your organization’s needs. And finding that fit is about way more than just ticking the boxes of a procurement process checklist. Armed with the outcomes of this workshop, you will be ready to move forward with confidence and find the right service provide to partner with on your customer experience journey.

Instructor: Cathy McKnight, Partner and Principal Analyst, Digital Clarity Group
Tuesday, December, 1: 1:00 p.m. – 4:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options.

To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB

 

Are you keeping up with peers in managing content, customer, and employee experience?

Gilbane15

Learn and network with peers, industry insiders, and content, marketing, and technology experts and practitioners. Hear from:

Accenture Interactive ● McKesson ● The New York Times ● Marriott International ● SAS Institute ● Editorial Projects in Education ● Nielsen ● Jazz Aviation ● PBS ● Aon ● Canadian Broadcasting Corporation ● EMC ● Cornell ● Analog Devices ● Intel ● Port of Antwerp ● Blue Cross / Blue Shield of NC ● Apollo Education ● Harvard Business Publishing ● Wiley ● Amora Coffee ● Elsevier ● Adobe ● Plexxus ● chiefmartec.com ● ChiefDigitalOfficer.net, and 75 more speakers at the
Boston Fairmont Copley Plaza, December 1-3.

Subscribers, save $200 on conference registration—use priority code 200BB

Register Today!

Diamond sponsorBrightspot CMS

Platinum sponsorAdobe

Gold sponsorsHP Marketing OptimizationOracle

Learn more about the conference programscheduleworkshopsQuestions?

Final reminder! Gilbane Speaker proposals due

Gilbane15 Fairmont Copley Plaza Hotel, Boston
Workshops: December 1 • Main conference: December 2-3

The deadline for proposals has been extended to: May 8, 2015

Speaker proposal instructions and form

The Gilbane Conference helps marketers, IT, and business managers integrate content strategies and technologies to produce superior customer experiences for all internal and external stakeholders.

Conference Tracks

Content, Marketing, and Customer Experience
Designed for marketers, marketing technologists, social marketers, content marketers, growth hackers, web and mobile content managers, strategists and technologists focused on customer experience and digital marketing.

Content, Collaboration and Employee Experience
Designed for content, information, technical, and business managers focused on enterprise social, collaboration, knowledge sharing, and back-end content applications.

Re-imagining the Future: Ubiquitous Computing and Digital Transformation
Designed for technology strategists, IT, and marketing / business executives focused on near-term and future software, content, and computing devices to support customer or employee experiences.

Digital Strategies for Publishing and Media
Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products and managing digital assets.

Deadline for proposals: May 8, 2015

Submit your proposal to speak at Gilbane today

Four free activities at this week’s Gilbane Conference

Can’t make all three days of the Gilbane Conference? We’ve got plenty going on in the technology showcase too. Take advantage of our complimentary showcase pass and register onsite at the Renaissance Boston Waterfront Hotel, 606 Congress Street, Boston – across the street from the Silver Line Way stop.

Your Showcase Pass includes access to:

  1. Opening Keynote Presentations – Tuesday 8:30 – 12:00
  2. All Product Labs – Tuesday & Wednesday
  3. Technology Showcase Area – Tuesday & Wednesday
  4. Sponsor Networking Reception – Tuesday 5:00 – 6:00

Showcase and conference registration is now open onsite Tuesday 8:00am – 6:00pm, and Wednesday 8:00am – 2:00pm.

Opening Keynotes – December 2: 8:30 a.m. – 10:00 a.m.

Moderator: Frank Gilbane, Founder, Gilbane Conferences, Bluebill Advisors

Brad Kagawa, VP Technology, Content Management Systems, The New York Times
How Multichannel Requirements Continue to Change Content Management, and What the New York Times is Doing to Keep Up
Dana Heger, Senior Program Manager & Product Owner, and Chris Anthony, Senior Program Manager of User Experience, Global Web Support, HP
How HP’s New Global Support Website Entered the 21st Century
Bill Gillis, CIO, Beth Israel Deaconess Care Organization
A Huge Opportunity: Overcoming the Challenges of Health Care Information Integration

Industry Analyst Panel – December 2: 11:00 a.m. – 12:00 p.m.

Moderator: Frank Gilbane, Founder, Gilbane Conferences, Bluebill Advisors

Melissa Webster, Program VP, Content & Digital Media Technologies, IDC
Tony Byrne, Founder, Real Story Group
Scott Liewehr, Partner and Principal Analyst, Digital Clarity Group
Matt Mullen, Senior Analyst, Social Business, 451 Research

Product Labs

The Product Labs are open to conference attendees and visitors to the technology showcase free of charge, and are moderated and presented by conference sponsors. While the presentations are meant to be educational, they are typically focused on product technologies or customer case studies. They provide a good opportunity to learn more about specific products or vendors. See the schedule here.

Exhibitors

The Technology Showcase provides attendees with a central meeting place and the ability to speak one-on-one with industry-leading exhibitors while learning more about their products and services. See the exhibitors here.

Showcase Hours:

Tuesday, December 2          10:00 a.m. – 6:00 p.m.
Networking Reception         5:00 p.m. – 6:00 p.m.
Wednesday, December 3    10:00 a.m. – 2:00 p.m.

* You can also still register onsite for the full conference starting at 8:00am Tuesday *

See you there!

The Gilbane Conference Team