This year’s DX conference is in three weeks, and features 36 carefully curated presentations by well-known experts on digital experience technologies and practices for marketing and the workplace. There are also additional sessions covering CRM, customer service, and speech technology available to you from our co-located partner events. See highlighted presentations below, the complete program, and learn about all the activities available to you. Then…
We’ll be covering the same content and digital experience technologies, strategies, and practices for marketing and the workplace we have at our previous conferences, including their alignment and integration.
We are especially interested in hearing from organizations that have implemented or are planning on adopting, new technologies or practices in support of digital experience strategies or digital transformation initiatives.
See our Call for Speakers for information about the conference tracks, instructions for submitting speaking proposals, and a link to the proposal form.
Note the official deadline for proposals is October 12, however we will be extending it a week or so. If you are interested in speaking but need a little more time or have questions about potential topics, please contact me directly at firstname.lastname@example.org.
Marketers have a lot to figure out these days. They need to navigate between decisions about how much to focus on personalization versus brand marketing, determine what data they need for each, and how it will be acquired, analyzed, and utilized, and decide which marketing technology components they need to choreograph to support their goals. And all the while they need to ensure they will be improving the customer experience. This session includes two presentations looking at the role of data in overall marketing strategy and customer experience.
We’re building the program for our annual Boston conference in the next few weeks and want to make sure you have the opportunity to apply to be a speaker.
As a speaker you’ll be addressing our influential community of content management, digital marketing, and technology experts and practitioners. Join us to educate, learn, and network. We are proud of our speakers and promote them as a key benefit of the conference.
The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.
The deadline for proposals is Friday June 2, 2017!
Today is the last day the hotel will accept reservations at the discounted group rate for the Gilbane Digital Content Conference! Book Today in order to receive the discounted rates! See below for more information:
The Fairmont Copley Plaza is the official conference hotel for the Gilbane Digital Content Conference 2016. The following discounted guest room rates (plus applicable taxes) have been arranged for attendees who book by November 11, 2016.
Deluxe Rooms (two double beds or one king bed): $279 single/double
Please note that the discounted room block is subject to availability and therefore is not guaranteed. So, please book early! As a special consideration for our attendees, the discounted group rate includes complementary in-room WIFI.
Or, to make a reservation by phone please call the Fairmont Global Reservation Centre at 1-800-441-1414. Be sure to mention you will be attending the Gilbane Conference in Boston so you receive the discounted group rate.
If Customer Experience and Digital Marketing is Your Game…
Have we got a track for you at this year’s Gilbane Conference. Track C: Content, Marketing, and Customer Experience is designed for marketers, marketing technologists, social marketers, content strategists, web content managers, content marketers, content creators and designers, and business and technology strategists focused on customer experience and digital marketing.
You’ll Learn How:
Adobe and Brightspot advise customers on managing a digital experience business
Campbell Soup and National Instruments are crafting modern customer experiences using iterative testing, measurement, and analysis to engage more deeply with customers
To create a plan to develop and deliver supporting and engaging content across multiple channels
Innovations in artificial intelligence will shape the future Of content and commerce
Translation and localization technology will impact the future
To successfully map business and technology requirements
The Fairmont Copley Plaza is the official conference hotel for the Gilbane Digital Content Conference 2016. Discounted guest room rates (plus applicable taxes) have been arranged for attendees who book by November 11, 2016. Find out more…
Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. Personalization is a big, and complex, component of customer experiences. A successful strategy for your organization needs to consider all the stakeholders and lots of variables. This workshop will help you begin, or review, your personalization strategy.
Workshop A. Developing a Personalization Strategy: One Size Doesn’t Fit All
In this workshop, we will discuss the thinking necessary to build a strong personalization strategy for any organization. Illuminating a range of different types of strategy and effective scenarios for different organization types, we will pull back the details to understand the commonalities, decision paths, and frameworks for organizing these strategies.
The session will also ground the discussion in some operational complexity associated with personalization strategy, including:
Assessing existing user behavior as a prerequisite of personalization strategy
Audience segmentation and CRM
The interaction between personalization strategy and UX planning
For attendees, the workshop will provide both an overview of this complex subject, and the chance to discuss their own challenges and align them with strategies that can work.
Instructor: John Berndt, CEO, TBG (The Berndt Group) Tuesday, December, 1: 9:00 a.m. – 12:00 p.m. • Fairmont Copley Plaza Hotel, Boston
This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options. To get your Bluebill discount use priority code 200BB when registering online.
Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. If you haven’t reviewed your analytics for effectiveness in a while, or are wondering if you are collecting the right metrics to support your business objectives, this in-depth workshop is for you.
Great Ideas Need the Right Metrics to Flourish: Building the Analytics You Need to Monetize your Innovation
For digital innovators, Analytics and data-driven decision-making have become key determinants of success. “If you can measure it, you can manage it.” The right metrics often make the difference between monetizing innovation and under-performance.
Yet identifying these “metrics that matter” isn’t easy—the right metrics vary widely based on your business model—nor is it easy to build the required capabilities and collecting the necessary data. Fortunately there is a way to make it easier, and this presentation will share a better way to tackle the challenge.
In this workshop, author and analytics veteran Jaime Fitzgerald will share his battle-tested method that addresses this challenge. During two decades working with data, Mr. Fitzgerald created a new method that makes it easier to define the metrics you really need to monetize your innovative ideas, business models, and initiatives. In addition to defining the “metrics that matter,” Mr. Fitzgerald’s methodology defines the analytic methods and data sources you need to generate these key performance indicators, and how they will be used to enhance key business decisions, essential processes, and business model evolution.
Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. If you have a website refresh project coming up, make sure you are prepared with the latest info on the web content management technology landscape by attending this in-depth workshop.
Workshop C. Insiders’ Guide to Selecting the Right WCM
If you are a website or intranet manager or architect, this year may well find you looking to implement new tools or refresh dated platforms. However, you face a wide and growing array of vendors willing to address your problems. Which ones offer the best fit for your particular circumstances?
This fast-paced workshop led by Real Story Group founder Tony Byrne will help you understand the broad but converging marketplaces for Web CMS technologies. Tony will sort out the key players and business models, and offer you a roadmap for deciding which types of technologies and vendors provide the best long-term fit for your needs. The workshop will answer several key questions:
How can you quickly distinguish among the 120 major toolsets across these marketplaces?
How are changes in the open source landscape impacting your options today and going forward?
Where does Web Publishing intersect with emergent technologies?
What should you expect to pay for these tools?
What are the critical, can’t-ignore architectural distinctions you need to make?
How mature are the vendors? – What are the strengths and weaknesses of some key players, including Microsoft, IBM, and Oracle
How can you insure that your selection process meets your original business objectives?
Which should you pick first: Agency, Integrator, Vendor, or…?
What are some major pitfalls others have made that you can readily avoid?
How are these marketplaces likely to evolve in the coming years, and how can you best align your firm to take advantage of future innovation?
Instructor: Tony Byrne, Founder, Real Story Group Tuesday, December, 1: 9:00 a.m. – 12:00 p.m. • Fairmont Copley Plaza Hotel, Boston
This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options.
To get your Bluebill discount use priority code 200BB when registering online.