Bluebill Advisors, Inc. Consulting and resources | WCM CMS Web mobile publishing social digital marketing | Gilbane Conference2016-01-08T14:38:52Z https://bluebillinc.com/feed/atom/WordPress cdurrell <![CDATA[How to develop a personalization strategy]]> https://bluebillinc.com/?p=2789 2015-11-24T16:30:25Z 2015-11-24T16:30:25Z Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. Personalization is a big, and complex, component of customer experiences. A successful strategy for your organization needs to consider all the stakeholders and lots of variables. This workshop will help you begin, or review, your personalization strategy. Workshop A. Developing […]

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Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. Personalization is a big, and complex, component of customer experiences. A successful strategy for your organization needs to consider all the stakeholders and lots of variables. This workshop will help you begin, or review, your personalization strategy.

Workshop A. Developing a Personalization Strategy: One Size Doesn’t Fit All

In this workshop, we will discuss the thinking necessary to build a strong personalization strategy for any organization. Illuminating a range of different types of strategy and effective scenarios for different organization types, we will pull back the details to understand the commonalities, decision paths, and frameworks for organizing these strategies.

The session will also ground the discussion in some operational complexity associated with personalization strategy, including:

  • Assessing existing user behavior as a prerequisite of personalization strategy
  • Audience segmentation and CRM
  • The interaction between personalization strategy and UX planning

For attendees, the workshop will provide both an overview of this complex subject, and the chance to discuss their own challenges and align them with strategies that can work.

Instructor: John Berndt, CEO, TBG (The Berndt Group)
Tuesday, December, 1: 9:00 a.m. – 12:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options. To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB

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cdurrell <![CDATA[Building the analytics you need to monetize your innovation]]> https://bluebillinc.com/?p=2772 2015-11-23T13:22:35Z 2015-11-23T13:09:06Z Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. If you haven’t reviewed your analytics for effectiveness in a while, or are wondering if you are collecting the right metrics to support your business objectives, this in-depth workshop is for you. Great Ideas Need the […]

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Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. If you haven’t reviewed your analytics for effectiveness in a while, or are wondering if you are collecting the right metrics to support your business objectives, this in-depth workshop is for you.

Great Ideas Need the Right Metrics to Flourish: Building the Analytics You Need to Monetize your Innovation

For digital innovators, Analytics and data-driven decision-making have become key determinants of success. “If you can measure it, you can manage it.” The right metrics often make the difference between monetizing innovation and under-performance.

Yet identifying these “metrics that matter” isn’t easy—the right metrics vary widely based on your business model—nor is it easy to build the required capabilities and collecting the necessary data. Fortunately there is a way to make it easier, and this presentation will share a better way to tackle the challenge.

In this workshop, author and analytics veteran Jaime Fitzgerald will share his battle-tested method that addresses this challenge. During two decades working with data, Mr. Fitzgerald created a new method that makes it easier to define the metrics you really need to monetize your innovative ideas, business models, and initiatives. In addition to defining the “metrics that matter,” Mr. Fitzgerald’s methodology defines the analytic methods and data sources you need to generate these key performance indicators, and how they will be used to enhance key business decisions, essential processes, and business model evolution.

Instructor: Jaime Fitzgerald, Founder & Managing Partner, Fitzgerald Analytics
Tuesday, December, 1: 1:00 p.m. – 4:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options. To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB

 

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cdurrell <![CDATA[Insiders’ Guide to Selecting the Right WCM]]> https://bluebillinc.com/?p=2765 2015-11-19T19:49:42Z 2015-11-19T19:49:42Z Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. If you have a website refresh project coming up, make sure you are prepared with the latest info on the web content management technology landscape by attending this in-depth workshop. Workshop C. Insiders’ Guide to Selecting the […]

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Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. If you have a website refresh project coming up, make sure you are prepared with the latest info on the web content management technology landscape by attending this in-depth workshop.

Workshop C. Insiders’ Guide to Selecting the Right WCM

If you are a website or intranet manager or architect, this year may well find you looking to implement new tools or refresh dated platforms. However, you face a wide and growing array of vendors willing to address your problems. Which ones offer the best fit for your particular circumstances?

This fast-paced workshop led by Real Story Group founder Tony Byrne will help you understand the broad but converging marketplaces for Web CMS technologies. Tony will sort out the key players and business models, and offer you a roadmap for deciding which types of technologies and vendors provide the best long-term fit for your needs. The workshop will answer several key questions:

  • How can you quickly distinguish among the 120 major toolsets across these marketplaces?
  • How are changes in the open source landscape impacting your options today and going forward?
  • Where does Web Publishing intersect with emergent technologies?
  • What should you expect to pay for these tools?
  • What are the critical, can’t-ignore architectural distinctions you need to make?
  • How mature are the vendors? – What are the strengths and weaknesses of some key players, including Microsoft, IBM, and Oracle
  • How can you insure that your selection process meets your original business objectives?
  • Which should you pick first: Agency, Integrator, Vendor, or…?
  • What are some major pitfalls others have made that you can readily avoid?
  • How are these marketplaces likely to evolve in the coming years, and how can you best align your firm to take advantage of future innovation?

Instructor: Tony Byrne, Founder, Real Story Group
Tuesday, December, 1: 9:00 a.m. – 12:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options.

To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB

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cdurrell <![CDATA[How to use a digital audit to assess marketing operations]]> https://bluebillinc.com/?p=2754 2015-11-18T17:49:26Z 2015-11-18T17:49:26Z Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are transforming their marketing operations to support superior digital experiences for customers and employees. If you have a project coming up make sure you can measure your before and after results. Learn how by attending this in-depth workshop. Workshop B. An Anatomy of a […]

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Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are transforming their marketing operations to support superior digital experiences for customers and employees. If you have a project coming up make sure you can measure your before and after results. Learn how by attending this in-depth workshop.

Workshop B. An Anatomy of a Digital Audit

Marketing management has never been so exciting — or daunting. The proliferation of digital tactics and lightweight technology has cleared the path for us to take genuine ownership of our operations, and be less reliant on other areas of the organization to do our jobs.

While this new reality is empowering, it also comes with challenges. Indeed, today’s senior marketing manager is not only tasked with traditional responsibilities such as brand shepherding and lead generation, but also line items such as data analysis, technology portfolio optimization, and vendor relations.

To survive and thrive in this environment, it’s become increasingly important for us to measure performance using a systems-oriented approach. In this workshop, attendees will learn how to assess their digital marketing operations in entirety, and identify opportunities for improvement and costs savings.

The session will explain a comprehensive 30-point methodology for conducting an assessment, with specific focus on the following four areas of the marketing operation:

  • Advertising & Promotion: digital media (search, display / banners, classified, mobile, digital video, lead generation, sponsorships), organic search marketing, content marketing, social media, email marketing
  • Websites: copy, images, video / animation, landing pages, microsites, search, live chat, blogs
  • Technology: marketing automation, content management, analytics, and data management
  • Vendors: even mid-sized digital marketing operations often have 10+ vendors involved in maintenance and optimization

While the core of this workshop will rely on referencing an actual case study, it will also be interactive, with attendee company assessments worked into the session.

Instructor: Tim Bourgeois, Founder & Executive Editor, ChiefDigitalOfficer.net and East Coast Catalyst
Tuesday, December, 1: 9:00 a.m. – 12:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options.

To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB

 

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cdurrell <![CDATA[How to Select a WCM Service Provider]]> https://bluebillinc.com/?p=2741 2015-11-19T19:12:25Z 2015-11-17T19:28:46Z Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. If you have a project coming up make sure you have the right service provider partners by attending this in-depth workshop. Workshop D. How to Strategically Select a Service Provider Partner Evaluating and […]

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Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. If you have a project coming up make sure you have the right service provider partners by attending this in-depth workshop.

Workshop D. How to Strategically Select a Service Provider Partner

Evaluating and selecting technology and service partners is intimidating. And without proper guidance, it’s easy to take the wrong path. This workshop focuses on selection readiness. It is designed to point your organization in the right direction before you even start the journey to either a roadmap and/or new solutions for web content and experience management. You will learn how to create a plan of action for getting your organization ready for a successful selection program – one that results in real business benefits as the direct result of partnering with the right service provider to help you set your customer experience path, and implement the right solutions. We explore the fundamentals of selection preparation, covering four key areas of readiness:

  • Articulating the business case
  • Identifying the stakeholder landscape
  • Managing requirements gatherings
  • Developing realistic budgets

We provide a step-by-step overview of an efficient, results-driven selection program, and we show you how to build a messaging and communications plan that will help you shape internal conversations about it. With this approach, you can set expectations, educate reluctant stakeholders, and get your company thinking about change management, which is often an afterthought but shouldn’t be. The selection process is all about aligning business goals with the “best-fit” partner for your organization’s needs. And finding that fit is about way more than just ticking the boxes of a procurement process checklist. Armed with the outcomes of this workshop, you will be ready to move forward with confidence and find the right service provide to partner with on your customer experience journey.

Instructor: Cathy McKnight, Partner and Principal Analyst, Digital Clarity Group
Tuesday, December, 1: 1:00 p.m. – 4:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options.

To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB

 

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cdurrell <![CDATA[Are you keeping up with peers in managing content, customer, and employee experience?]]> https://bluebillinc.com/?p=2717 2015-10-29T20:35:54Z 2015-10-29T20:35:54Z Learn and network with peers, industry insiders, and content, marketing, and technology experts and practitioners. Hear from: Accenture Interactive ● McKesson ● The New York Times ● Marriott International ● SAS Institute ● Editorial Projects in Education ● Nielsen ● Jazz Aviation ● PBS ● Aon ● Canadian Broadcasting Corporation ● EMC ● Cornell ● Analog Devices ● Intel ● Port of Antwerp ● Blue Cross / Blue Shield of […]

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Gilbane15

Learn and network with peers, industry insiders, and content, marketing, and technology experts and practitioners. Hear from:

Accenture Interactive ● McKesson ● The New York Times ● Marriott International ● SAS Institute ● Editorial Projects in Education ● Nielsen ● Jazz Aviation ● PBS ● Aon ● Canadian Broadcasting Corporation ● EMC ● Cornell ● Analog Devices ● Intel ● Port of Antwerp ● Blue Cross / Blue Shield of NC ● Apollo Education ● Harvard Business Publishing ● Wiley ● Amora Coffee ● Elsevier ● Adobe ● Plexxus ● chiefmartec.com ● ChiefDigitalOfficer.net, and 75 more speakers at the
Boston Fairmont Copley Plaza, December 1-3.

Subscribers, save $200 on conference registration—use priority code 200BB

Register Today!

Diamond sponsorBrightspot CMS

Platinum sponsorAdobe

Gold sponsorsHP Marketing OptimizationOracle

Learn more about the conference programscheduleworkshopsQuestions?

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Frank Gilbane http://bluebillinc.com <![CDATA[Gilbane Conference Opening Keynote Presentations]]> https://bluebillinc.com/?p=2693 2015-12-29T20:04:24Z 2015-10-05T20:50:46Z Wednesday, December 2, 8:30 am – Fairmont Copley Plaza Hotel, Boston Moderator: Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference Donna Tuths, Global Managing Director, Accenture Interactive, Accenture Digital Global Marketers and Digital Transformation: What They are Doing and What They are Thinking Scott Brinker, Founder, chiefmartec.com & Co-founder & CTO, ion interactive Building an Infrastructure […]

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Wednesday, December 2, 8:30 am – Fairmont Copley Plaza Hotel, Boston

Gilbane conference opening keynote

Moderator: Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference

Donna Tuths, Global Managing Director, Accenture Interactive, Accenture Digital
Global Marketers and Digital Transformation: What They are Doing and What They are Thinking

Scott Brinker, Founder, chiefmartec.com & Co-founder & CTO, ion interactive
Building an Infrastructure for Marketing Digital Transformation

Jon Marks, CTO and co-founder, Kaldor
Are Apps All They’re Cracked Up to Be? (Or Should We Just Embrace Mobile Web Instead?)

Scott Calderwood, Director, Digital Web Strategy, SAS Institute
Key Ingredients for Today’s Modern Web Experience

Michele J. Givens, Publisher and General Manager, Editorial Projects in Education, Inc.
Strategies for Improving Digital Outreach & Increasing Audience Engagement

The complete schedule, program and other details can be found at gilbaneconference.com.

Stay up-to-date between now and the conference with the Gilbane Advisor.

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Frank Gilbane http://bluebillinc.com <![CDATA[What is your experience using technology analyst firms?]]> https://bluebillinc.com/?p=2662 2015-08-21T14:01:17Z 2015-08-21T14:01:17Z If you use analyst firms to inform your technology strategy you have a lot to choose from. Analyst firms come in all shapes and sizes and their individual strengths and weaknesses, especially in terms of technology expertise, is not constant. They have the same keeping-up-with-new-technology “whack-a-mole” problem everyone else has. Even worse, analyst firm business models […]

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If you use analyst firms to inform your technology strategy you have a lot to choose from. Analyst firms come in all shapes and sizes and their individual strengths and weaknesses, especially in terms of technology expertise, is not constant. They have the same keeping-up-with-new-technology “whack-a-mole” problem everyone else has. Even worse, analyst firm business models leads to a “create-a-category” challenge, which is further complicated by the needs of their technology product customers who have their own ideas about product categories and trends.

Companies that can afford it wisely hedge their bets by working with multiple analyst firms. But whether you work with one or many choosing them can be intimidating. One useful tool is the annual Analyst Value Survey conducted by Kea Company. They have a detailed report you can buy, but they also publish useful findings and commentary in press releases and their blog.

The Analyst Value Survey (AVS) is the only public survey into how people value different analyst firms like Gartner, Forrester and dozens of mid-sized firms. The survey has been annually held since 2000.

Buyers of analyst services use the results of the AVS to see which firms are perceived as delivering the highest impact on their IT decision making.

Technology Providers use the AVS to improve and justify their prioritisation of relationships with analysts who impact their business.

Research Firms use the AVS to understand how they can deliver more value and overtake their competition.

See more information about their survey, or share your own experience by taking the survey now.

 

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Frank Gilbane http://bluebillinc.com <![CDATA[iOS / Web developer opportunity with MassChallenge startup]]> http://bluebillinc.com/?p=2632 2015-06-01T15:28:39Z 2015-06-01T12:07:09Z A startup I am advising in Boston is in this year’s MassChallenge accelerator program and looking for a developer to work mainly on their iOS app. The company is AutismSees, and the description of the job is below. If interested please respond to: autismsees@gmail.com We are looking to hire a coder who is proficient in […]

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A startup I am advising in Boston is in this year’s MassChallenge accelerator program and looking for a developer to work mainly on their iOS app. The company is AutismSees, and the description of the job is below. If interested please respond to: autismsees@gmail.com

We are looking to hire a coder who is proficient in iOS as well as web development. (Java, HTML, CSS)

Podium

Is an app that allows practice of an interview or one on one conversation with real-time feedback and a score on the practice session based on voice recognition, eye / facial tracking software. Data and analytics are given to Autism Research on social and communication interactions. The app rewards users for practicing, and for increasing eye contact and successful body language during practice. Ability to export scored video interview to therapist, coach, mentor, or future employer.

Our mission is to enhance the social and occupational functioning of teens and young adults with technology that allows users to practice speaking, interviewing, and presenting to an audience.

We are entering Mass Challenge in Boston 2015 and also received the Ozy Genius Award for our development of the app this summer.

This person would ideally be someone who could integrate to our team and work alongside me as an Independent Service Provider (contracted basis) for equity in the company if we choose to hire them for the team at close of the summer.

The project is to develop an iOS app with integrated facial and eye tracking software (already in place from Visage in our product) based on designs our team is building. The app will allow users to stream questions from our Podium interface live on-screen of the application, with a start and stop time for each question. The user can select an audience on-screen to practice speaking to and receive feedback (in-app) based on the results of their speech timing, and the Visage Software.

The developer would need to work well with a team and with our Advisor for Technology Development at Tufts. He or She also needs to have a creative vision and passion for helping others – a desire to code something to help students around the world improve social and communication skills.

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cdurrell <![CDATA[Final reminder! Gilbane Speaker proposals due]]> http://bluebillinc.com/?p=2607 2015-05-05T14:29:14Z 2015-05-05T14:29:14Z Fairmont Copley Plaza Hotel, Boston Workshops: December 1 • Main conference: December 2-3 The deadline for proposals has been extended to: May 8, 2015 Speaker proposal instructions and form The Gilbane Conference helps marketers, IT, and business managers integrate content strategies and technologies to produce superior customer experiences for all internal and external stakeholders. Conference […]

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Gilbane15 Fairmont Copley Plaza Hotel, Boston
Workshops: December 1 • Main conference: December 2-3

The deadline for proposals has been extended to: May 8, 2015

Speaker proposal instructions and form

The Gilbane Conference helps marketers, IT, and business managers integrate content strategies and technologies to produce superior customer experiences for all internal and external stakeholders.

Conference Tracks

Content, Marketing, and Customer Experience
Designed for marketers, marketing technologists, social marketers, content marketers, growth hackers, web and mobile content managers, strategists and technologists focused on customer experience and digital marketing.

Content, Collaboration and Employee Experience
Designed for content, information, technical, and business managers focused on enterprise social, collaboration, knowledge sharing, and back-end content applications.

Re-imagining the Future: Ubiquitous Computing and Digital Transformation
Designed for technology strategists, IT, and marketing / business executives focused on near-term and future software, content, and computing devices to support customer or employee experiences.

Digital Strategies for Publishing and Media
Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products and managing digital assets.

Deadline for proposals: May 8, 2015

Submit your proposal to speak at Gilbane today

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