Archive for WCM – Web content management

Insiders’ Guide to Selecting the Right WCM

Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. If you have a website refresh project coming up, make sure you are prepared with the latest info on the web content management technology landscape by attending this in-depth workshop.

Workshop C. Insiders’ Guide to Selecting the Right WCM

If you are a website or intranet manager or architect, this year may well find you looking to implement new tools or refresh dated platforms. However, you face a wide and growing array of vendors willing to address your problems. Which ones offer the best fit for your particular circumstances?

This fast-paced workshop led by Real Story Group founder Tony Byrne will help you understand the broad but converging marketplaces for Web CMS technologies. Tony will sort out the key players and business models, and offer you a roadmap for deciding which types of technologies and vendors provide the best long-term fit for your needs. The workshop will answer several key questions:

  • How can you quickly distinguish among the 120 major toolsets across these marketplaces?
  • How are changes in the open source landscape impacting your options today and going forward?
  • Where does Web Publishing intersect with emergent technologies?
  • What should you expect to pay for these tools?
  • What are the critical, can’t-ignore architectural distinctions you need to make?
  • How mature are the vendors? – What are the strengths and weaknesses of some key players, including Microsoft, IBM, and Oracle
  • How can you insure that your selection process meets your original business objectives?
  • Which should you pick first: Agency, Integrator, Vendor, or…?
  • What are some major pitfalls others have made that you can readily avoid?
  • How are these marketplaces likely to evolve in the coming years, and how can you best align your firm to take advantage of future innovation?

Instructor: Tony Byrne, Founder, Real Story Group
Tuesday, December, 1: 9:00 a.m. – 12:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options.

To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB

How to Select a WCM Service Provider

Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. If you have a project coming up make sure you have the right service provider partners by attending this in-depth workshop.

Workshop D. How to Strategically Select a Service Provider Partner

Evaluating and selecting technology and service partners is intimidating. And without proper guidance, it’s easy to take the wrong path. This workshop focuses on selection readiness. It is designed to point your organization in the right direction before you even start the journey to either a roadmap and/or new solutions for web content and experience management. You will learn how to create a plan of action for getting your organization ready for a successful selection program – one that results in real business benefits as the direct result of partnering with the right service provider to help you set your customer experience path, and implement the right solutions. We explore the fundamentals of selection preparation, covering four key areas of readiness:

  • Articulating the business case
  • Identifying the stakeholder landscape
  • Managing requirements gatherings
  • Developing realistic budgets

We provide a step-by-step overview of an efficient, results-driven selection program, and we show you how to build a messaging and communications plan that will help you shape internal conversations about it. With this approach, you can set expectations, educate reluctant stakeholders, and get your company thinking about change management, which is often an afterthought but shouldn’t be. The selection process is all about aligning business goals with the “best-fit” partner for your organization’s needs. And finding that fit is about way more than just ticking the boxes of a procurement process checklist. Armed with the outcomes of this workshop, you will be ready to move forward with confidence and find the right service provide to partner with on your customer experience journey.

Instructor: Cathy McKnight, Partner and Principal Analyst, Digital Clarity Group
Tuesday, December, 1: 1:00 p.m. – 4:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options.

To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB

 

Beyond Customer Experience Management: What Your CMS Really Needs to Deliver

Selecting a new or replacement CMS is one of the most strategic technology decisions you can make. Why? Because customers and prospects expect personalized, engaging, dynamic, and high quality experiences and will leave if they don’t find them.

Selecting the right CMS is important because it is a primary tool in providing those experiences and the hub that connects and drives many of the components that make up customer experience management. This post is based on a white paper entitled “Beyond Customer Experience: What Your CMS Really Needs to Deliver, “ which was also the subject of a recent presentation I did at the Gilbane Conference. You can download the white paper (registration required): at http://bluebillinc.com/white-paper-beyond-customer-experience-management/ .

Providing a personalized and seamless experience to customers across myriad devices, touch points, and stages in the relationship is a big challenge; one with which many organizations struggle. A recent Bain & Company survey found that while 80% of surveyed executives believe their companies are delivering a great customer experience, only 8% of their customers agree.

One reason they struggle is that customer experience is only part of the equation, specifically, the goal. The other parts of the equation that achieve that goal are content creator experience, developer experience, and integrator experience-in total, the  “global user experience.” While those are “behind the scenes players, they create and shape the customer experience.

Great customer experiences are predicated on the effectiveness with which a CMS provides those other experiences—in effect, a well-designed CMS inspires better performance on the part of content creators and developers, yielding customer experiences that deliver more business impact. It also allows integration of familiar and new tools to enhance the productivity and effectiveness of content creators and developers. Shown as an equation, the global user experience would look like the diagram below:

equation

Key to achieving a superior customer experience is the ability for content creators, marketers, and developers to focus on the experience itself, not the mechanics of producing it. That requires a mature CMS solution that provides a balanced set of tools and capabilities for content creators, developers, and integrators. That, in turn, requires a coordinated CMS selection process amongst all of those stakeholders that emphasizes not only the individual experiences, but the collective experience as well.

As we noted at the top of this post, selecting a CMS is a strategic decision-the CMS solution that provides the right global user experience is a growth engine that helps power the success of any business or firm-the right strategic decision.

Responsive Design and the Future of Digital Experiences

The blog on our sister site, gilbane.com, is the place to tune to for our series of speaker spotlights and general updates about our upcoming conference in Boston. Here, I’ll be highlighting a few conference sessions and why we have decided to include them.

Digital experience designers are familiar with the approach of responsive design even if they haven’t used it. If they have used it they know it is not quite as easy as it first sounds, and the popularity of responsive design courses suggests there is a still a lot of learning going on. But even if you don’t need to understand the code, if you are a marketing manager you need to know what you can expect responsive design to accomplish and what level of effort it entails.

C2. Responsive Design and the Future of Digital Experiences

Tuesday, December, 3: 2:40 p.m. – 3:50 p.m.

Responsive design has been around since the early days of the browser wars, but as mobile channels grew it became both more important and more complex. Gone are the days when new digital channels, form factors, and other device characteristics can be anticipated and digital strategies need to reflect this new reality. This session will provide multiple perspectives on what responsive design can do, what its limitations are, and what its future challenges are.

Moderator:
Tom Anderson, President, Anderson Digital

Speakers:
Scott Noonan, Chief Technology Officer, Boston Interactive
In Koo Kim, Senior Manager, MOBEX, NorthPoint Digital
Scrap the Big Launch, Fly a Kite: How to Create and Maintain Control of Smarter Mobile Apps with Real-Time UI Updates, A/B Testing, and Personalization
Christopher S Carter, General Manager, aLanguageBank
Are You Prepared to Create Content for the Internet of Things?

 

Multi-channel Publishing and Content Reuse

The blog on our sister site, gilbane.com, is the place to tune to for our series of speaker spotlights and general updates about our upcoming conference in Boston. Here, I’ll be highlighting a few conference sessions and why we have decided to include them.

We’re big believers in the potential for learning from colleagues in other industries. There are many shared challenges crossing vertical boundaries not always obvious because of different vocabularies, and often a gem can be found in the variety of solutions, or an idea can be sparked by a slightly different lens on the problem. The publishing industry’s influence on computing and digital experiences goes way back and is especially applicable horizontally – markup languages, style sheets, electronic type – and of course multi-channel publishing. This is why we have usually included a publishing track in our conferences. This session looks at how a couple of publishers have dealt with some thorny multichannel publishing issues.

P2. Multi-channel Publishing and Content Reuse

Tuesday, December, 3: 2:40 p.m. – 3:50 p.m.

In this session two publishing organizations report on projects that involve moving publications and existing content from print to multi-channel digital. Business Insurance, part of Crain Communications, implemented a digital publishing strategy that supports interactive digital content and content reuse across print, Web, iOS, and Android, all based on HTML5. Wolters Kluwer Health now creates textbooks with versions for print, multiple eBook formats, and integration with Learning Management Systems and other advanced learning tools. As part of their multi year initiative they report on a recent project where they implemented round tripping between XML and author-editable Word documents, and discusses the technical and organizational problems they solved.

Moderator:
Tom Brown, VP, Multichannel Solutions, HP

Speakers:
Dave White, Chief Technology Officer, Quark Software Inc.
Case Study: Transforming Print Content into Mobile and Web Apps
Ken Golkin, Technical Project Manager, Wolters Kluwer Health
and
Niels Nielsen, Managing Director, Avalon Consulting, LLC
Long Cycle Reuse in Textbook Publishing: Cracking the XML–>Word–>XML Round Trip Nut

 

How Should Your CMS Fit into Your Mobile Strategy?

The blog on our sister site, gilbane.com, is the place to tune to for our series of speaker spotlights and general updates about our upcoming conference in Boston. Here, I’ll be highlighting a few conference sessions and why we have decided to include them.

There are many answers to this question, but the right answer for you will depend on what other components make up your digital experience management system, how they integrate with other enterprise systems, the types of content and apps and mobile platforms you need, existing developer expertise and tools, and so on. CMS and DXM vendors have to work through the possibilities with their customers and partners so are a valuable resource for helping you think through some of the options.

T5. How Should Your CMS Fit into Your Mobile Strategy?

Wednesday, December, 4: 9:40 a.m. – 10:40 a.m.

As analysts will tell you, web content management systems are now, or should be one of the core components of a larger digital experience management strategy. There are lots of questions about what this means in practice, but this session focuses specifically on how your content management system(s) can or should support your mobile presence. Should your CMS manage all mobile content? Should that include apps as well? Is mobile content delivery by the CMS active or passive? Where does the delivery layer reside? Is data incorporated by the mobile app or by the CMS? Should you create a separate system just for managing mobile content? Should your WCM mind its business and stick to the Web? Should your other CMSs stay with whatever enterprise applications they support?

Moderator:
Marc Strohlein, Principal, Agile Business Logic

Speakers:
Ian Truscott, VP Product Marketing, Content Management Technologies Division, SDL
Loni Stark, Director of Product, Industry Marketing, Adobe

 

Building Next Generation Web Content Management & Delivery Digital Experiences – Gilbane Conference Spotlight

The blog on our sister site, gilbane.com, is the place to tune to for our series of speaker spotlights and general updates about our upcoming conference in Boston. Here, I’ll be highlighting a few conference sessions and why we have decided to include them.

While not everybody agrees that web content management should be the hub of digital experience management implementations, there should be no doubt it is an essential core component. Certainly the WebCM / CustomerXM / DigitalXM, etc. vendors that started in web content management have an opinion, though there are many nuances in their positioning which are important to understand. Even more interesting is what they have all learned in the past few years while incorporating or integrating other technologies to help their customers build modern digital experiences for customers and employees. Vendor visions and expertise are at least as important as those of analysts, consultants, integrators, agencies, and even your peers.

C7. Building Next Generation Web Content Management & Delivery Digital Experiences – A Panel Discussion

Wednesday, December, 4: 2:00 p.m. – 3:20 p.m.

You probably need to attend every session in the conference to even learn all the questions to ask before embarking on a next generation digital experience strategy and design. In this session a panel of competing vendors will discuss what they see as the critical components and challenges based on their customer’s experiences and feedback, and on their own vision of what is possible. Vendors have lots of valuable experience and information and this is your chance to hear from knowledgeable representatives minus the PowerPoint pitch.

Moderator:
Melissa Webster, Program VP, Content & Digital Media Technologies, IDC
Panelists:
Arjé Cahn, CTO, Hippo
Robert Bredlau, COO, e-Spirit
Ron Person, Sr. Consultant, Business Optimization Services, Sitecore
Russ Danner, Vice President, Products, Crafter Software
Loni Stark, Director of Product, Solution & Industry Marketing, Adobe

 

Content and User Experience Design for the Internet of Smart Things – Gilbane Conference Spotlight

The blog on our sister site, gilbane.com, is the place to tune to for our series of speaker spotlights and general updates about our upcoming conference in Boston. Here, I’ll be highlighting a few conference sessions and why we have decided to include them.

There are many reasons to be excited about the Internet of Things, a content channel is not usually considered one of them. In fact, the mere suggestion of a need to support one more digital channel is enough to cause many execs to consider a career change, never mind n additional channels, and n is the future.

Many internet things don’t and won’t need to prepare content for direct human consumption, but many will – cars and watches and glasses are just the beginning. The variety of form factors, display technologies, and application requirements will present challenges in user experience design, content strategies, content management and data integration. The session we are spotlighting today will focus on the user experience design challenges, of which there are many.

T7. Have You Talked To Your Refrigerator Today? Content and User Experience Design for the Internet of Smart Things

Wednesday, December, 4: 2:00 p.m. – 3:20 p.m. – The Westin Boston Waterfront

The web is dead. Or is it evolving into the Internet of things? If so, how can we harness the emergence of smart and app-enabled devices, appliances, homes, cars and offices into the digital gene pool? Four senior executives in experience planning and strategy, technology, creative and user experience will provide a point of view on the Internet of smart things and answer key questions, including the following, using real world examples:

  • How can your smart washing machine, refrigerator and dishwasher be mated with intelligent apps, CRM, and dynamic content management systems to create real-time marketing and ecommerce experiences?
  • What happens to content strategy and management as app-enabled “playthings” become essential to your work and family life?
  • What do we do as video baby monitors become digital caretaking, developmental tracking, medical monitoring, and product ordering parent-bots?
  • What is the optimal customer experience for using voice to simultaneously integrate and operate your car, your mechanic, your GPS, your iPod, your radio, your tablet and your smartphone?
  • What best practices are needed for creative designers, content strategists, marketers, and user experience designers to create engaging Internet of smart things experiences?
Moderator:
Doug Bolin, Associate Director, User Experience Design, Digitas
Panelists:
Michael Vessella, Vice President, Director, Experience Design, Digitas
Michael Daitch, Vice President, Group Creative Director, Digitas
Adam Buhler, Vice President, Creative Technology / Labs / Mobile, Digitas

 

Gilbane Conference workshops

In case you missed it last week while on vacation the Gilbane Conference workshop schedule and descriptions were posted. The half-day workshops tale place at the Intercontinental Boston Waterfront Hotel on Tuesday, November 27, 9:00 am to 4:00 pm:

Save the date and check http://gilbaneboston.com for further information about the main conference schedule & conference program as they become available.

First group of Gilbane sponsors posted for Boston conference

Conference planning is starting to ramp up. See our first group of Gilbane sponsors, and don’t forget the call for papers!